Child Safety: Take 25 Campaign

WebAs you prepare to take your family on-the-road for an extended weekend there are a few important items you should have on your checklist:

  • Secure your home.
  • Find a pet sitter.
  • Water your plants.
  • Talk to your kid(s) about their safety.

The National Center for Missing & Exploited Children (NCMEC) launched their Take 25 Campaign seven years ago to encourage parents, guardians, grandparents, educators and trusted adults to take 25 minutes to talk to kid(s) about safety. While May 25th is officially National Missing Children’s Day, NCMEC wanted to go beyond this single day to spread awareness around the issues involving missing and exploited children.

While out-and-about this Memorial Day weekend, we may often find ourselves in unfamiliar situations and environments. This is a great opportunity to talk to your children about their safety!

Here’s a snippet from Take 25’s Out and About section:

Kids (ages 5-8)

  • If an adult approached you and asked for help, what would you do?
  • If you got lost while we were in the park or at the store, what would you do? Whom should you ask for help?
  • If someone touches you in a way that makes you uncomfortable or tries to take you away, you should yell “NO!” at the top of your voice. Let’s practice saying “NO!” Then, let’s see how fast you can run away.

Tweens (ages 9-12)

  • Has anyone ever touched you in a way that made you feel scared or uncomfortable?  Did you know what to do?
  • Before you and your friends go out, do you know where to go and what to do if you are separated from them?
  • How comfortable are you saying “no” to your friends when they ask you to do something that you don’t want to do?

The Campaign, which runs from April 1 through June 15, encourages local organizations around the country to host safety events and distribute resources to promote adults having safety conversations with children.


How can YOU get involved in the Take 25 Campaign?

  • Host a child safety event through your organization or encourage your religious institution, your child’s school, or local library to host a Take 25 event
  • Pledge to take 25 minutes to talk to children about safety and participate in the Hours Challenge
  • Distribute free literature at an event (i.e. a 5K run or safety fair) being hosted in your community
  • Deliver the Take 25 parent presentation during a local PTA meeting
  • Follow @iTake25 on Twitter and Instagram and “like” them on Facebook
  • Sign up for the Take 25 e-newsletter

If you need additional information about how to get involved, please visit

2 thoughts on “Child Safety: Take 25 Campaign

  1. susan ferry

    Not sure where to post this comment, but my kids loved ick, Lead and Dream. Thanks to all involved. It makes a huge difference to people who have to work and can’t afford the other camps. Whatever they did all day there, they loved it!!!

    1. Mountain View PD

      Hi Susan — Thank you so much for the kind words! We will pass this on to the officers who participate in this program. It’s definitely a good one, and we’re so happy to hear Mary and Brendan enjoyed it!

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